https://www.kerenmcgill.com/vanguard-bureaucratic-suspense daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452634113588-M32DA4VU1QCEBLOKWCBV/main.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633698923-SREVHETD6RNYH16WLS5K/full-landscape.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654663-XU9XK3PJ7V4Q9PR3OM65/close-portrait.jpg Vanguard: Bureaucratic Suspense - I envisioned political figures stuck in Capitol Hill like fruit in a gelatin mold. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654685-KJ1URBHJSVCK5D1PUG3U/close-portrait-2.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633699077-35U8OWGO56S54W2RF8TC/magazine.jpg Vanguard: Bureaucratic Suspense https://www.kerenmcgill.com/decode-creative-inheritance daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452640769497-E5BE96CWRJJDH3B0B160/illo-portrait.jpg DeCode: Creative Inheritance - Through several collage graphics, I communicated the overarching idea and its 50,000-year history and represented a few key creative figureheads of Western culture. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971590-I5XJ8SJKKIR0B0A53PX2/illo-portrait-numbers.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514773-2OF1BVGMTPQA623ACN9X/Wired_Genius_Piece_5_McQuade.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514824-AZ0D2YZ2WBB38VDXQWBS/Wired_Genius_Piece_6_McQuade.jpg DeCode: Creative Inheritance https://www.kerenmcgill.com/apprentice-branding daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459800606415-5B8BDTCZ866H7OTNQMYL/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330445-7K8KETI0WJ2IMQ5NER6Z/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330452-ZJ2K87L6OPNA8B9K2AUZ/portrait-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551905845-8Q8COW9KYCC3SN76IGAZ/split-black-white.jpg Apprentice Branding - I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493075-U3CC0V6PUQG4I9THLXWB/square-split-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493103-BTOZ92NOXRSLWCVCQC2G/square-split-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626556-8HKUG4OG1B1E0U43VXJE/logo-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626487-2N6RPVQ4Z52U3230XMXW/logo-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452554710466-2HF0KO4XUF6JUYIWAG8B/shirt-landscape.jpg Apprentice Branding https://www.kerenmcgill.com/kipp-harbor-times daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767403805-KN8Z62OADRLLPKN8YA4P/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767279224-813H6OYK1363VPX4Y0MT/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452557556634-PO1XOYQ0KN2HX9ADYKH6/close-landscape.jpg Kipp Harbor Times - I looked into our 34th president’s accomplishments and was interested to discover that he created the interstate. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638051-1LLPLYCRXOBTE8WAK8XB/head-portrait.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638081-R7T7CSD19BDYHKWBAWH3/header-portrait-2.jpg Kipp Harbor Times - So I incorporated the meandering patterns of our highways into the fragmented design. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566875204-QCVG0UNW807VF00ACAUV/close-portrait.jpg Kipp Harbor Times https://www.kerenmcgill.com/the-finance-pulse daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911180-L6DBH16UX5HSJKKQVZQI/close-portrait-4.jpg The Finance Pulse - Futurists and climate change researchers agreed that after oil, the next great precious resource would be potable H2O. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911018-5UG8G3WWA6Y9TIC2E0AG/close-portrait-3.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494610-7UD2HPU09F11AQSZQL37/cima-photo-2.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494985-ZBDN9ZAEGKVHFK2PRUUE/cima-photo-4.jpg The Finance Pulse https://www.kerenmcgill.com/a-berlin-guide daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg A Berlin Guide - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg A Berlin Guide https://www.kerenmcgill.com/morale daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703233250-IM5BFXP1MAIXWP6BDQM8/relax.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235173-J8VISCZ1CRJIS9GD40K9/work.jpg Morale - The result was a six-piece collection of motivational words that, for me, hold a lot of meaning. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703234323-7H1DDQUVRD9GBFVJNMQX/tone.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703231449-OX10SZHWJMNCP33LPG7P/create.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703232145-5IIRH99I5BE7J0EK2MQY/laugh.jpg Morale https://www.kerenmcgill.com/ethics-review daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627107-0QLYI4VGN9ZHH3XPAYO2/close-landscape.jpg Ethics Review - Students often stick tabs in a book to bring attention to certain passages, but in this case, the tabs are used to avoid the material. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627024-3PESQO49EK5MEB2WGK2U/close-portrait.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453229235157-DT7832199KLB1P9CB8N8/close-portrait-2.jpg Ethics Review https://www.kerenmcgill.com/copywriting daily 0.75 2025-12-23 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627921602850-MFPN9E5Z16BKBEF9NVO5/kisspng-oriflame-consultant-coolmess-service-oriflame-5b2c618101dca4.4457029815296352010076.png Copywriting https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/33110aea-a244-4cbf-8e29-97f8deb83138/POC_types_black.png Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627916797680-Y9M0OFP0LECOEZZ655ZV/Marshall_Amplification_logo_black.png Copywriting https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/d81abca5-ec8a-4c63-b761-c259811e170c/HarperCollins-Publishers.png Copywriting https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627921624827-NJ3R23OSBJX63P0GGA50/Twig-Roundel-Solid_RGB_Pink.png Copywriting https://www.kerenmcgill.com/contact daily 0.75 2023-05-17 https://www.kerenmcgill.com/about daily 1.0 2025-12-23 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/9af6a3d5-a0ba-450c-8118-4fbde5e1e1a3/IMG_4536.jpg About - About me Hello! I’m a Scottish copywriter, now rooted in Stockholm with experience crafting product-led and brand-driven communication for premium and performance-focused companies – most recently at POC. I specialise in turning technical detail into stories people care about, whether that’s through product descriptions, campaign narratives, or digital-first messaging. Alongside copy and product management, I’m passionate about UX writing and ensuring copy enhances the user experience as much as it informs and inspires. If you want to chat more, email or take me for a beer. https://www.kerenmcgill.com/user-experience daily 0.75 2023-06-16 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627921624827-NJ3R23OSBJX63P0GGA50/Twig-Roundel-Solid_RGB_Pink.png User Experience https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627916797680-Y9M0OFP0LECOEZZ655ZV/Marshall_Amplification_logo_black.png User Experience https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/20621811-01a8-4181-b232-5ca8dcd92b51/UE+logo.jpeg User Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627921584903-K8GQULH1MW0Q34PS7EXT/UX+Design+Institute.png User Experience https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627921602850-MFPN9E5Z16BKBEF9NVO5/kisspng-oriflame-consultant-coolmess-service-oriflame-5b2c618101dca4.4457029815296352010076.png User Experience https://www.kerenmcgill.com/ux-design-institute daily 0.75 2023-06-15 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627919166422-PRZ83GPZY65GGB6A32VI/IMG_5331.jpg UX Design Institute https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627919418937-D5IAU7JVEUAMVB1IUBX2/15784085315491597216774385159570.png UX Design Institute https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627920713205-MNX27CY5E2L8MH8P81I6/123287545_3576631615760823_8145581543218645745_n.png UX Design Institute https://www.kerenmcgill.com/professional-diploma-in-ux-design-training daily 0.75 2023-06-15 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627928890777-YV8G8KQ2BXYV0O5ANGQM/M2+icon-1.png Training - User research The importance of research as the cornerstone of UX design – the necessity of truly understanding the problems of users before we attempt to solve them, and using research to achieve this. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627926343540-HKA1HTGQ4JW01BHYZSBM/M3+icon-1.png Training - User goals The necessity of analysing the research data gathered through the research phase in order to clearly articulate the needs of users and the problems they are experiencing. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627926738376-00OVL1G8LB8CJ0NOQKOV/M5+icon-1.png Training - Interactions Exploring the components of an interaction and how these components – control, rules and feedback – facilitate an interaction. Feedback is the starting point for effective interaction design. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627926507843-F4LD3DWMT00AVIMN95EO/M4%2Bicon-1.jpg Training - Structure and navigation Designing a coherent software product, based on clear structure and navigation, and importance of defining the information architecture and flow. Defining the flow for a digital product. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627926911948-4X13X5AZ6RHZD0E1MUGD/M7+icon-1.png Training - Design patterns Using design patterns to enhance the quality of software designs. Design patterns are techniques that allow us to bring design principles to life in software interfaces so they are more perceivable and predictable. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627926209484-F1ECGB0NG147U5O1KNZ9/M1+icon+v2-1.png Training - Intro to UX design The foundations of the user-centred design process – the mindset required, the steps involved, the importance of each step and how they build on each other throughout the process. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627926791630-FZ22GQZU2ASHY9WF0T0M/M6+icon-1.png Training - Design principles Harnessing the power of design principles when it comes to designing software products. Design principles are proven solutions to common problems that help to make the purpose and function of a product clear. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627927010709-6552PPU31T846D6ITOPL/M8+icon-1.png Training - Mobile Designing effective mobile applications using design considerations for desktop versus mobile products. Exploring the key differences between responsive websites, mobile websites and native applications. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627927101066-FPCT5JSYNR3IMBL7GN6C/M9+icon-1.png Training - Workflows Defining effective workflows that allow users to complete common tasks while flowing smoothly through the product. Designing effective registration/onboarding workflows, sign-in processes, forms and payment flows. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627927195326-V2M7ZGAQQ24O9H6RG3JB/M10+icon-1.png Training - Prototyping and wireframing Exploring the different types of prototypes – the benefits and drawbacks of each – and the common tools that can be used to develop them. Creating effective wireframe documentation for developers. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627928330499-0KF50PKK4FPZM8XHH4HC/123287545_3576631615760823_8145581543218645745_n.png Training https://www.kerenmcgill.com/module-2-user-research daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628085009309-0YSJKOQP3CS70L5WNHIW/123287545_3576631615760823_8145581543218645745_n.png Module 2 https://www.kerenmcgill.com/module-3-user-goals daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628085009309-0YSJKOQP3CS70L5WNHIW/123287545_3576631615760823_8145581543218645745_n.png Module 3 – User goals https://www.kerenmcgill.com/module-1-intro-to-ux-design daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628085009309-0YSJKOQP3CS70L5WNHIW/123287545_3576631615760823_8145581543218645745_n.png Module 1 – Intro to UX design https://www.kerenmcgill.com/module-4-structure-and-navigation daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628085009309-0YSJKOQP3CS70L5WNHIW/123287545_3576631615760823_8145581543218645745_n.png Module 4 – Structure and navigation https://www.kerenmcgill.com/module-5-interactions daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628085009309-0YSJKOQP3CS70L5WNHIW/123287545_3576631615760823_8145581543218645745_n.png Module 5 – Interactions https://www.kerenmcgill.com/module-6-design-principles daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628085009309-0YSJKOQP3CS70L5WNHIW/123287545_3576631615760823_8145581543218645745_n.png Module 6 – Design principles https://www.kerenmcgill.com/module-7-design-patterns daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628085009309-0YSJKOQP3CS70L5WNHIW/123287545_3576631615760823_8145581543218645745_n.png Module 7 – Design patterns https://www.kerenmcgill.com/module-8-mobile daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628085009309-0YSJKOQP3CS70L5WNHIW/123287545_3576631615760823_8145581543218645745_n.png Module 8 – Mobile https://www.kerenmcgill.com/module-9-workflows daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628085009309-0YSJKOQP3CS70L5WNHIW/123287545_3576631615760823_8145581543218645745_n.png Module 9 – Workflows https://www.kerenmcgill.com/module-10-prototyping-and-wireframing daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628085009309-0YSJKOQP3CS70L5WNHIW/123287545_3576631615760823_8145581543218645745_n.png Module 10 – Prototyping and wireframing https://www.kerenmcgill.com/professional-diploma-in-ux-design-projects daily 0.75 2023-06-16 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628180738807-DDOMQ71N4RU74U0K1X3F/P2.png Projects - Depth interviews https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628181003506-V322WD3QMOIM3VF0DSZ0/P3.png Projects - Online survey https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628180678788-SD8C28ZAALBDO6SCGQO6/P1.png Projects - Usability testing https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628181171654-8MXS3XH2W0RKPN8QHCOO/P7.png Projects - Flow diagram https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628181283186-0ZPF5BDR1JSMY33Y4EBW/P10.png Projects - Prototype https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628181206250-K41ZJCCBON7OYRGM6APJ/P8.png Projects - Define navigation https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628181076264-CT94GJKX5G561PCCJB53/P5.png Projects - Affinity diagram https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628181124681-TYOBU7O7QHRXWXXPFMFS/P6.jpg Projects - Customer journey map https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628181318238-1NVL1Y4K23UNBFGKVJGX/P11.png Projects - Wireframe https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628181038786-L5EPCZJK8RVNCVGUKMJZ/P4.png Projects - Competitive benchmark https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628181251011-A0RBLBDDBRMVRNESUAKT/P9.png Projects - Interaction design https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627928330499-0KF50PKK4FPZM8XHH4HC/123287545_3576631615760823_8145581543218645745_n.png Projects https://www.kerenmcgill.com/project-1-usability-testing daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1628085009309-0YSJKOQP3CS70L5WNHIW/123287545_3576631615760823_8145581543218645745_n.png Project 1 – Usability testing https://www.kerenmcgill.com/oriflame-copywriting daily 0.75 2023-06-12 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/b3993df5-bfdc-4875-869b-0cfd01e94b1e/Screenshot+2023-05-17+at+16.29.36.png Oriflame copywriting - Onboarding Programme Copy and content design for a new Oriflame consultant onboarding programme. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/81fc0910-1d0a-4ea3-8afd-4cb2ca17d45f/Screenshot+2023-05-17+at+16.08.16.png Oriflame copywriting - Oriflame Social Copy and image selection for social media posts for Oriflame Social, the portal for consultants to manage their business SoMe accounts. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/d1d0618c-91c9-49cb-8491-d72da33c4b57/Screenshot+2023-05-17+at+16.18.16.png Oriflame copywriting - Beauty Edit Articles for the Oriflame website on beauty, wellness and brand values. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/70d45131-c9b7-4cd5-b77e-609a8215be43/Screenshot+2023-05-17+at+15.55.29.png Oriflame copywriting - Beautiful Change charity campaign Editorial features, social media stories/posts, print catalogue, website banners and launch materials. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627917657006-H2J2DVI91UXF2GJEO838/kisspng-oriflame-consultant-coolmess-service-oriflame-5b2c618101dca4.4457029815296352010076.png Oriflame copywriting https://www.kerenmcgill.com/beautiful-change daily 0.75 2023-05-17 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/e8541c51-c606-4302-8f58-326f3979ce02/Screenshot+2023-05-17+at+15.00.34.jpg Beautiful Change https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/a1a6e9e6-792a-4d43-bd2c-4e24c2baedcf/Screenshot+2023-05-17+at+14.59.35.jpg Beautiful Change https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/bbe7999e-9142-486e-9916-b26cdde5de4c/Screenshot+2023-05-17+at+19.16.49.png Beautiful Change https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/3508b510-1dc9-488b-8951-f8acde26dfc6/Screenshot+2023-05-17+at+14.57.11.png Beautiful Change https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/31808ecb-94d5-4fd6-98ca-582159bc0bb8/Screenshot+2023-05-17+at+14.54.35.png Beautiful Change https://www.kerenmcgill.com/oriflame-social daily 0.75 2023-05-17 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/9d9da42f-5440-437e-aab0-2e48ae9a18e9/Screenshot+2023-05-17+at+19.30.08.png Oriflame Social https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/00981a80-5731-466c-8ee9-3a3d6f0bce9c/Screenshot+2023-05-17+at+19.30.21.png Oriflame Social https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/212121ee-ff17-4b0f-8377-626d2dd13e8b/Screenshot+2023-05-17+at+19.32.41.png Oriflame Social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/e1de3519-c010-4d78-b5d8-8767d65153d7/Screenshot+2023-05-17+at+19.32.05.png Oriflame Social https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/d060ba2d-91dd-46f5-940d-28dc49d51e3b/Screenshot+2023-05-17+at+19.33.36.png Oriflame Social https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/925127a6-248d-4c33-a29b-ec25e34ad147/Screenshot+2023-05-17+at+19.31.09.png Oriflame Social https://www.kerenmcgill.com/beauty-edit daily 0.75 2023-05-17 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/81384f59-9ee6-420e-9ab3-75ef0e8fa5cc/Layout_Reinvent_your_Entrepreneurial_Self.jpg Beauty Edit https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/db01f7a5-6efc-4004-8796-21b4cd0efc48/Layout_How_We_Choose_the_Right_Ingredients_for_Our_Products_v2.jpg Beauty Edit https://www.kerenmcgill.com/onboarding-programme daily 0.75 2023-05-17 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/3d10df90-2094-4a1a-be18-cce620c3fb4d/Screenshot+2023-05-17+at+19.52.30.png Onboarding Programme https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/2bc72b23-9a59-400e-af5b-4e74f544c639/Screenshot+2023-05-17+at+19.51.54.png Onboarding Programme https://www.kerenmcgill.com/marshall-product-messaging daily 0.75 2025-12-23 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/126db581-1cb9-4f87-8e85-342092352e2a/Screenshot+2023-05-17+at+20.43.59.png Marshall Product Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/67e7cf08-63aa-4c01-9077-8e2f70feabee/Screenshot+2023-05-17+at+20.44.09.png Marshall Product Messaging https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/761ee162-0cdf-40fa-aaa7-fdc659b6631d/Screenshot+2023-05-17+at+20.49.25.png Marshall Product Messaging https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/f94b9a7b-6a10-49c4-9419-fdc58f388a90/Screenshot+2023-05-17+at+20.44.09.png Marshall Product Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/54e52e5d-e27b-47e1-aba0-48b34731f232/Screenshot+2023-05-17+at+20.48.38.png Marshall Product Messaging https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/9ad729e4-496d-4681-b569-9c8e776c9088/Screenshot+2023-05-17+at+20.48.49.png Marshall Product Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/9d10dbf4-fb87-47b7-aa29-b089b44bbfab/Screenshot+2023-05-17+at+20.49.10.png Marshall Product Messaging https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/018e25eb-8e87-4397-9bd9-d58053972220/Screenshot+2023-05-17+at+20.43.48.png Marshall Product Messaging https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/cc165420-0764-41ac-9a78-a8dd486bf781/Screenshot+2023-05-17+at+20.52.19.png Marshall Product Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/ae0f5988-9025-4b7d-bc9f-112a680e48e7/Screenshot+2023-05-17+at+20.44.47.png Marshall Product Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/dbc0ab46-d724-48a1-9ce7-575e312b6cfa/Screenshot+2023-05-17+at+20.53.13.png Marshall Product Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/409ea24f-c5ab-440a-b3dd-ef775091a626/Screenshot+2023-05-17+at+20.43.34.png Marshall Product Messaging https://www.kerenmcgill.com/press-releases daily 0.75 2023-06-12 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/7e8615bf-dde3-4af8-b819-5ac9c57fa33f/Screenshot+2023-06-12+at+15.34.55.png Press Releases - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/fefb9102-3b46-4f4c-add1-d29794e2cde0/Screenshot+2023-06-12+at+15.30.13.png Press Releases https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/fc684282-d328-4c5a-a11a-3d1a8b976916/Screenshot+2023-06-12+at+15.30.00.png Press Releases https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/f8d6d2f9-db6d-4b79-bea8-ca3c1b44df7f/Screenshot+2023-06-12+at+15.35.05.png Press Releases - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kerenmcgill.com/marshall-copywriting daily 0.75 2025-12-23 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/d3fe1a0b-b10c-4fcc-971c-1774af23e257/Screenshot+2023-05-17+at+20.44.09.png Marshall copywriting - Product messaging Brand storytelling and feature naming for all Marshall earbuds, headphones and speakers. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/9dc99191-ae6f-475e-bdf2-689b724efc06/Screenshot+2023-06-12+at+15.02.48.jpg Marshall copywriting - Product colourways Concept ideation and storytelling for new and existing product colourways. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/9ca8d306-d917-4119-b195-c4392f610a23/Screenshot+2023-06-12+at+16.02.18.png Marshall copywriting - App store Engaging, branded copy communicating firmware updates to the Marshall Bluetooth app. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/0b2c130f-37c3-4e58-be88-be61ef19669c/Screenshot+2023-06-12+at+15.30.00.jpg Marshall copywriting - Press releases Press release copy creation for sales and web distribution. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627916797680-Y9M0OFP0LECOEZZ655ZV/Marshall_Amplification_logo_black.png Marshall copywriting https://www.kerenmcgill.com/product-colourways daily 0.75 2023-06-12 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/b08c3ed8-b9cf-49da-8812-6cdfddfdc627/Screenshot+2023-06-12+at+15.03.04.png Product colourways https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/ed8640a6-c76e-4f39-8bae-a1429bcd9201/Screenshot+2023-06-12+at+15.08.47.png Product colourways https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/310d1679-ae02-4027-91e9-edabb826bd88/Screenshot+2023-06-12+at+15.05.14.png Product colourways https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/5bdef712-7fcd-4505-93f1-7f7e57576c36/Screenshot+2023-06-12+at+15.02.48.png Product colourways https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/40a2c4d4-41ab-401b-8fdb-f414ff58ebb7/Screenshot+2023-06-12+at+15.11.33.png Product colourways https://www.kerenmcgill.com/app-store daily 0.75 2023-06-12 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/0c6e8cda-b848-4677-843f-cb89bc8fe2b7/Screenshot+2023-06-12+at+15.57.58.png App store https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/a5d457ad-979c-4bc0-9809-cf07ba67efbe/Screenshot+2023-06-12+at+15.57.49.png App store https://www.kerenmcgill.com/usability-testing daily 0.75 2023-06-15 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/d13ccedb-7236-4dc2-8093-2db7ee40134f/Screenshot+2023-06-15+at+20.45.43.jpg Usability testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/a3f9765e-80a3-41a1-bbdf-05bc85daa84a/Screenshot+2023-06-15+at+23.47.35.png Usability testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/7793baf2-6fc8-459f-9cc9-aee3078edff2/Screenshot+2023-06-15+at+20.47.27.png Usability testing https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/03e1b038-1246-4710-b1c5-d38abba61c52/Screenshot+2023-06-15+at+23.47.23.jpg Usability testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/08088975-7c8e-4fea-ab5d-0fb7e096b870/Screenshot+2023-06-15+at+20.51.18.png Usability testing https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/14404e4b-73e4-456c-9a34-6ebdd28616e0/Screenshot+2023-06-15+at+20.55.06.png Usability testing https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/fa7e269b-959c-44c8-830d-7ba5f6441fae/Screenshot+2023-06-16+at+00.24.12.jpg Usability testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/479a0caf-e4dc-4813-b0de-37276eda95ed/Screenshot+2023-06-15+at+20.46.22.png Usability testing https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/8191e7e0-11e8-465d-a46d-9a568f5cfabb/Screenshot+2023-06-15+at+23.47.43.png Usability testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/69b27665-e777-48a0-beb2-84c85d7d07b3/Screenshot+2023-06-15+at+20.47.00.png Usability testing https://www.kerenmcgill.com/depth-interviews daily 0.75 2023-06-15 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/d8c5e5c2-5e33-495e-8f03-0e1e22da3150/Screenshot+2023-06-16+at+00.37.48.png Depth interviews https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/4b9a5a9e-70c3-4018-b414-5f7eaff3e559/Screenshot+2023-06-16+at+00.37.59.png Depth interviews https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/345069bd-41ad-4548-bbf8-2198db01ae70/Screenshot+2023-06-16+at+00.38.36.png Depth interviews https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/97abb77c-72fb-4cd0-8c92-7defe72b1f62/Screenshot+2023-06-16+at+00.48.49.jpg Depth interviews - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/9cd7cae8-0541-4899-a81f-9f4ce2821072/Screenshot+2023-06-16+at+00.38.23.png Depth interviews https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/d9ffd894-ec57-4654-9048-45fb2f2c653a/Screenshot+2023-06-16+at+00.37.35.png Depth interviews https://www.kerenmcgill.com/online-survey daily 0.75 2023-06-15 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/7042a58f-e170-4b44-b1ed-f5d9418304f8/Screenshot+2023-06-16+at+00.57.44.png Online survey https://www.kerenmcgill.com/competitive-benchmark daily 0.75 2023-06-15 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/f72dc67e-baa6-4b36-bf40-14aa093375b7/Screenshot+2023-06-16+at+01.10.12.png Competitive benchmark https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/e19c0375-6581-4ede-9788-860926d3d66b/Screenshot+2023-06-16+at+01.07.42.png Competitive benchmark https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/cbdaffc2-2c68-41bd-af30-d8a7a41063b9/Screenshot+2023-06-16+at+01.08.55.png Competitive benchmark https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/60629677-11d3-4119-b76c-9da371f3c3cb/Screenshot+2023-06-16+at+01.10.36.png Competitive benchmark https://www.kerenmcgill.com/affinity-diagram daily 0.75 2023-06-15 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/6802873c-21aa-4521-8239-19f39a4875b2/Screenshot+2023-06-16+at+01.29.39.jpg Affinity diagram https://www.kerenmcgill.com/customer-journey-map daily 0.75 2023-06-15 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/bfaf8bec-2470-4d80-a703-ae51fdd377fd/Screenshot+2023-06-16+at+01.40.23.png Customer journey map https://www.kerenmcgill.com/flow-diagram daily 0.75 2023-06-18 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/7479263a-75c8-4f20-816f-8cff8c1c601a/IMG_6020.jpg Flow diagram https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/b607d51d-8dba-4c76-93d9-f003f5331629/Screenshot+2023-06-16+at+12.24.05.png Flow diagram - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/c609577d-2961-4415-b591-1a4bed89cf68/Screenshot+2023-06-16+at+12.22.56.png Flow diagram https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1c2f296c-92fe-49f4-aae9-2ca11f5bebb2/Screenshot+2023-06-16+at+12.23.43.png Flow diagram - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/57d00506-fe55-4b79-bad6-8acc5e4d7ece/Screenshot+2023-06-16+at+12.22.33.png Flow diagram https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/8c7838d6-09b0-4fe5-b171-3afb54f24cf9/IMG_6016.jpg Flow diagram - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/3fc0257e-825f-4892-9060-04ee097f431d/Screenshot+2023-06-16+at+12.24.21.png Flow diagram - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kerenmcgill.com/define-navigation daily 0.75 2023-06-16 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/5090837d-048f-42f5-836d-9f2f558d68ea/IMG_6059.jpg Define navigation https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/76b922b4-c0e4-4e4b-af38-29e8c14be7e2/IMG_6058.jpg Define navigation https://www.kerenmcgill.com/interaction-design daily 0.75 2023-06-16 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/5b02e69d-5caf-482e-abff-609cbfd59608/Keren+McGill_UX+Design+Diploma_Project+12_Interaction+design+for+mobile+%281%29.jpg Interaction design https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/0d0e7bd5-c3c7-4027-ab8e-8c594d6a7f52/Keren+McGill_UX+Design+Diploma_Project+12_Interaction+design+for+mobile+%282%29.jpg Interaction design https://www.kerenmcgill.com/prototype daily 0.75 2023-06-16 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/a7015e16-29bc-4b26-9801-c3569e17a06e/Screenshot+2023-06-16+at+13.17.15.png Prototype https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/9cb70a34-31cb-45ae-b88a-7e085f8c012e/Screenshot+2023-06-16+at+13.19.44.png Prototype https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/89b3a36e-84f6-4f1a-9cf9-6affa7319a9f/Screenshot+2023-06-16+at+13.16.34.png Prototype https://www.kerenmcgill.com/wireframe daily 0.75 2023-06-16 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/56ec4527-8f11-439e-9e99-2a06bf19b0c6/Screenshot+2023-06-16+at+13.28.47.png Wireframe https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/cea55f73-d91a-4d86-b4d4-6344801be7fb/Screenshot+2023-06-16+at+13.28.27.png Wireframe https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/6f512262-758d-4a9f-882b-98b17da984c2/Screenshot+2023-06-16+at+13.28.15.png Wireframe https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/23a125e5-53d1-431f-9182-a725624f8945/Screenshot+2023-06-16+at+13.24.28.png Wireframe https://www.kerenmcgill.com/oriflame-ux daily 0.75 2023-06-16 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/a5333ae5-0a6c-4042-b026-de3f9c6e4e08/Screenshot+2023-06-16+at+13.47.10.png Oriflame UX - Oriflame Academy UX copy and design support for the Oriflame Academy app. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627917657006-H2J2DVI91UXF2GJEO838/kisspng-oriflame-consultant-coolmess-service-oriflame-5b2c618101dca4.4457029815296352010076.png Oriflame UX - Onboarding programme Screen design, prototyping, research and UX copy creation for a new digital consultant onboarding programme. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1627917321574-C993ZTULA1MQ9N47JJDM/kisspng-oriflame-consultant-coolmess-service-oriflame-5b2c618101dca4.4457029815296352010076.png Oriflame UX https://www.kerenmcgill.com/oriflame-academy daily 0.75 2023-06-16 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/6e673298-ce79-4aaf-9608-b9e2748a069f/My+progress+4.png Oriflame Academy https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/fda42b7e-d133-4167-8d90-a0854e6434a2/Onboarding+%E2%80%93+Share+1.png Oriflame Academy https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/7dbca83d-5950-4798-a53e-ef2e9e1e8986/Saved+courses+%E2%80%93+empty+state+2.png Oriflame Academy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/e7e45bb7-ef53-4121-8415-685e9b734558/My+progress+3.jpg Oriflame Academy https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/8008555b-a061-4480-90ba-a0973be9a896/My+progress+5.png Oriflame Academy https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/942e2b25-816f-45ac-993f-c9b58a711a0b/Saved+courses+%E2%80%93+empty+state+1.png Oriflame Academy https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/b3b20a8b-8c82-4137-9685-0b565a1afe9f/My+progress+2.png Oriflame Academy https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/ea229455-f9f3-4c33-9358-5e17dfafa6c3/My+progress+1.png Oriflame Academy https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1686916209447-OTX6E6OACF2B9D6WL6I2/Screenshot+2023-06-16+at+13.49.51.png Oriflame Academy https://www.kerenmcgill.com/onboarding-programme-1 daily 0.75 2023-06-16 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/bffeaf8a-9fda-493d-b81e-f81e59013c5a/Screenshot+2023-06-16+at+14.37.54.png Onboarding programme https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/9d3ea5d0-8f78-453b-8aae-1bb7b6a3d212/Screenshot+2023-06-16+at+14.33.34.png Onboarding programme https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/ef7716c2-c359-4344-8f3b-29afd67e38ac/Screenshot+2023-06-16+at+14.38.10.png Onboarding programme https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/0a238cce-db8e-4930-853d-3ed48d239c37/Screenshot+2023-06-16+at+14.33.44.png Onboarding programme https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/e4e398c1-dade-4cbd-a0ef-de1fe289a7ab/Screenshot+2023-06-16+at+14.34.01.png Onboarding programme - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/3c5595ff-35b9-4c28-a56f-260d2e3f7daa/Screenshot+2023-06-16+at+14.37.43.png Onboarding programme - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/74ff87cb-3038-4137-a7d3-0f4d4f8fee93/Screenshot+2023-06-16+at+14.37.30.png Onboarding programme https://www.kerenmcgill.com/poc-copywriting daily 0.75 2025-12-23 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/c2c1612a-823e-4c0f-bc2d-bc41a3c0289a/Screenshot+2025-12-23+at+13.00.41.png POC copywriting - POC Journal Research, ideation, copywriting, product messaging, athlete and brand storytelling and content design for POC Journal articles. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/bb09c118-fca2-4bb0-a895-4cc8d283c72b/Screenshot+2025-12-23+at+12.39.57.png POC copywriting - Landing pages Headlines, pre-headers, product messaging, athlete and brand storytelling and content design for brand campaigns, innovations and product launches. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/b5b18b29-1bce-4595-b4c1-8b2b1f694e2a/Screenshot+2025-12-23+at+13.05.35.png POC copywriting - Newsletters Blended brand, athlete and product storytelling newsletter copy, as well as sale and news communication. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/d008e244-7f52-42d7-ba55-e7be5c5c5712/Screenshot+2025-12-23+at+12.32.04.png POC copywriting - Product messaging Brand storytelling, key benefits, certifications and fit descriptions for POC cycling helmets, snow helmets, protection, apparel and accessories. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/6573f391-3db2-4ac0-8392-d7067fd9ea23/POC_types_black.png POC copywriting https://www.kerenmcgill.com/poc-product-messaging daily 0.75 2025-12-23 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/ae2fc411-157f-430c-90f0-e22e62d21f36/Screenshot+2025-12-23+at+14.34.11.png POC Product Messaging https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/921189d1-0f20-4223-9403-715341fbb527/Screenshot+2025-12-23+at+14.35.33.png POC Product Messaging https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/e8ffb8fe-ebec-48a8-a755-20b0f96ca026/Screenshot+2025-12-23+at+14.34.34.png POC Product Messaging https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/be80ec04-090e-4dfe-9bf8-b8ae2e1ffea8/Screenshot+2025-12-23+at+14.42.43.png POC Product Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/90d8dd88-3f75-48ca-aad6-63e8e1c61b59/Screenshot+2025-12-23+at+14.35.14.png POC Product Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/969a4354-2f49-44bc-b0ea-03ebb512fe27/Screenshot+2025-12-23+at+14.37.59.png POC Product Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kerenmcgill.com/poc-newsletters daily 0.75 2025-12-23 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/09e533ad-822a-4ddc-b1b0-b23c0dcc1d71/Screenshot+2025-12-23+at+13.20.13.png POC Newsletters https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/039c17c0-fef8-47c5-bfd6-cb657c9c7afd/Screenshot+2025-12-23+at+12.58.18.png POC Newsletters https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/90befd1e-ee03-4873-9149-f2aae212f83d/Screenshot+2025-12-23+at+12.58.39.png POC Newsletters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/13c2902c-e77d-4ec2-bd32-c313108b71e6/Screenshot+2025-12-23+at+12.58.48.png POC Newsletters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/973244a1-7406-4725-8b50-e3722f37bbab/Screenshot+2025-12-23+at+13.20.48.png POC Newsletters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/7fa3e595-d43f-4602-bdfb-6a80deaf425f/Screenshot+2025-12-23+at+12.58.28.png POC Newsletters https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/1132eed4-769a-4966-bc9a-488ed7dce1d2/Screenshot+2025-12-23+at+13.19.47.png POC Newsletters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/a059e140-9126-4559-8fe9-a1667b0e0663/Screenshot+2025-12-23+at+12.57.25.png POC Newsletters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/625e0e92-7fae-4eda-9210-5ce66a7060f5/Screenshot+2025-12-23+at+12.57.50.png POC Newsletters https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/a4c6477a-5789-4a84-a393-7afa836cef63/Screenshot+2025-12-23+at+12.59.08.png POC Newsletters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/a95a9637-adad-458c-82bf-f6c36ec1dd7b/Screenshot+2025-12-23+at+13.18.59.png POC Newsletters https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/f8969c27-b490-4ed1-9b6f-17f3a972d1cc/Screenshot+2025-12-23+at+13.20.31.png POC Newsletters https://www.kerenmcgill.com/twig-copywriting daily 0.75 2025-12-23 https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/3eb123bf-4ae7-41f2-b679-81191e19cad0/Screenshot+2025-12-23+at+13.46.32.png Twig copywriting - Tigtag CLIL One example of over fifty science lessons I created for the Tigtag CLIL (Content and Language Integrated Learning) product, written in simplified and standard English. All content needed to be concise, clear and accessible for students and teachers working through complex scientific concepts without English as their native language. https://images.squarespace-cdn.com/content/v1/5db8a598f76a363b68aad3dd/4a983377-3649-473f-ba49-c39a6b6cdddf/Screenshot+2025-12-23+at+13.42.16.png Twig copywriting - Twig Science Tools One example of over 100 science lessons I created for the modular Twig Science Tools product, tailored to hit the objectives of a new US science curriculum curriculum. 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